TOURCAMPBELL'S
YOOX Collection: Fall-Winter
SALE OF THIS MERCHANDISE IS FINAL. YOOX offers no refunds, credits or exchanges for this item.3/4 length dress
Production date: mid 1960s
Source: Private source
Condition: very good
Sleeveless A-line shift souper dress, repeating red, white & black Campbell's soup logo, gold & white stripes at hem; with original mailer envelope.
Label: Paper stick on label, "The Souper Dress, No Cleaning - No Washing - It's Carefree"
Dimensions: envelope stamped "Medium" & "49 cents", B 36", H 38", L 37.5
Composition: Paper
Production date: mid 1960s
Source: Private source
Condition: very good
Sleeveless A-line shift souper dress, repeating red, white & black Campbell's soup logo, gold & white stripes at hem; with original mailer envelope.
Label: Paper stick on label, "The Souper Dress, No Cleaning - No Washing - It's Carefree"
Dimensions: envelope stamped "Medium" & "49 cents", B 36", H 38", L 37.5
Composition: Paper
Campbell’s Souper Dress, 1967
A collector’s item and a staple of museum fashion collections from New York to Tokyo by way of New Zealand, this iconic paper dress exemplifies the “throwaway” culture of the youthful 60’s. Inspired by Andy Warhol’s repeat op art using the label from a soup tin, Campbell’s issued the Souper dress as a marketing tool, giving it away for two soup labels and $1. Demand was so high they stopped the promotion as they did not want to become clothing manufacturers! The fad for disposable fashion became obsolete after only a few years with the rise of the hippy movement and its concern for waste.
A collector’s item and a staple of museum fashion collections from New York to Tokyo by way of New Zealand, this iconic paper dress exemplifies the “throwaway” culture of the youthful 60’s. Inspired by Andy Warhol’s repeat op art using the label from a soup tin, Campbell’s issued the Souper dress as a marketing tool, giving it away for two soup labels and $1. Demand was so high they stopped the promotion as they did not want to become clothing manufacturers! The fad for disposable fashion became obsolete after only a few years with the rise of the hippy movement and its concern for waste.
