The 'Leny' project (Limited Edition New York) was launched by Mariel Gamboa, with the aim of mobilizing the fashion industry to participate in spreading public awareness about environmental issues. Leny asks designers and figures from the entertainment industry to personalize a T-shirt. Each T-shirt is produced in limited, numbered editions and sold in the world's most prestigious boutiques and department stores. The net proceeds from the sales are donated to "The Climate Project" association founded by Al Gore.