Liberty of London is a luxury collection at heart and at core. Under the creative direction of Tamara Salman, the 130 year-old brand continues its tradition of decorative style, while maintaing the emphasis on high quality materials that gives the label a prestigious and timeless feel. The unmistakable British style is paired with Italian craftsmanship in the continuous re-interpretation of the classic prints that came to life with the brand's founder, Arthur Liberty: the "lanthe", an art nouveau design dating from 1900, and the "Hera" a peacock-feather print from 1876.