BEAYUKMUI IS THE BRAINCHILD OF BEATRICE CHECCUCCI, BASED ON A SIMPLE, YET INNOVATIVE, IDEA: TO REINTERPRET CASHMERE AND OTHER FINE MATERIALS IN A FRESH AND CASUAL WAY. THE RESULT: A COLORFUL, LIGHT AND MODERN COLLECTION.
SHOP WOMAN SHOP GIRL
THE BRAND
BEATRICE CHECCUCCI'S CREATIVE TALENT TOOK ROOT IN FLORENCE. THE DESIGNER'S LOVE OF CASHMERE INSPIRED HER TO USE THE FABRIC IN UNIQUE AND UNUSUAL WAYS. HER FIRST COLLECTION WAS LAUNCHED IN 2005. SINCE THEN, SHE HAS EXPANDED HER REPERTOIRE TO INCLUDE OTHER, HIGH-QUALITY MATERIALS.
THE COLLECTION
THE BEAYUKMUI WOMEN'S AND GIRLS' COLLECTIONS ARE A TRIUMPH OF ARTISTRY AND ENTERPRISE. BRIGHT COLORS, APPLIQUÉS, INSERTS AND EMBROIDERY SERVE TO CREATE PIECES THAT ARE ELEGANTLY FEMININE.