GREEN GIFTS FOR VALENTINE'S DAY
 
Green is the color of love at yoox.com this Valentine’s Day, with two eco-friendly gifts presented by Livia Firth: the first from the sustainable style advocate herself, and the second designed by British fashion icon Paul Smith. Show your love for your sweetheart–and for the planet.
FOR HIM:
eco-tuxedo
by Paul Smith
Made exclusively for yoox.com, the dinner jacket is made of wool and organic New Zealand silk hand-woven in Italy and then assembled by the British brand’s master tailors.
FOR HER:
Heart Necklace
by Livia Firth Design
The heart-shaped pendant–green in both color and provenance–worn on a delicate chain is made by artisans in Kenya from recycled brass.
A GREEN YOOXMAS
with Livia Firth, Paul Smith, Lily Cole and more...
SHOP THE SELECTION

The collaboration between yoox.com and sustainable fashion pioneer Livia Firth, creative director of Eco-Age, continues this holiday season. She's handpicked four brands, all innovators in eco-friendly fashion, to design exclusive items just for yoox.com. Each one is modeled by a green style star—and with each one you can feel great about giving.

  • Paul Smith
    Inspired by men's tailoring, but mastering the feminine silhouette, Paul Smith shows his signature creativity and design know-how while using prized organic New Zealand silk and wool. It was first worn on the red carpet by Firth, and now anyone can get the glamour while doing good.
  • The North Circular
    The North Circular has a clear mission: support and promote manufacturing and craftsmanship in the UK (not to mention make undeniably cool hats, gloves, scarves and the like). Label co-founder Lily Cole models her company's headband, hand-knitted by artisans using ethically produced wool.
  • Mink
    Our attachment to iPhones and iPads makes the cases made especially for them the newest must-have accessories. Luckily, Mink has crafted these entirely vegan gold "saffiano" versions, handmade by Florentine craftsman. Downton Abbey actress and singer Elizabeth McGovern wears them well.
  • She Died of Beauty
    Co-founded by British supermodel Erin O'Connor, She Died of Beauty is the ultimate irony-meets-ethics t-shirt and accessory label. She wears the newest black-and-white style that says "She Died of Inspiration" for yoox.com.
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
LIVIA FIRTH'S SELECTION
SHOP THE SELECTION

From street-style by Valentine Gauthier and Kami Organic, to fabulous red carpet gowns by Giulia Rien à Mettre and Beulah, eco-shoes by Cociclo, Ilse Jacobsen and Beyond Skin, to coats by Henrietta Ludgate, green style is taking a big step forward, embracing the entire wardrobe, for every occasion. Look for jewelry, bags and even beachwear, by Carmina Campus and Joanna Cave at Sofia Retro Bazaar. Livia Firth draws on big design names and niche brands to personally put together a unique selection of garments and accessories, all made using natural fibers, recycled fabrics, reused materials, as well as non-polluting packaging techniques. Livia Firth models the season's most eco-chic looks in an exclusive photo shoot for yoox.com

  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
  • eco-age.com by Livia Firth
LIVIA FIRTH DESIGN

LFD is a limited edition 5-piece capsule collection available exclusively at yoox.com. The small yet perfect first collection, designed entirely by Livia Firth, is an ensemble with a very contemporary, simple and sophisticated elegance, produced in collaboration with recognized and eco-certified manufacturers. From the classic little black dress, to be worn with the recycled leather obi belt, to the two Cloche hats in recycled wool, Firth has created a style that is easy and wearable, yet refined and ladylike, with delicate feminine touches such as hand-embroidered butterflies. A true pioneer of eco-sustainable style, Firth continues to expand what it means to be green.

WATCH THE PHOTO SHOOT "MAKING OF" VIDEO

The ultimate online destination for the curious consumer, eco-age.com combines glamour with ethics. eco-age.com is home to lively discussion and exciting editorial from an array of writers and celebrities. It covers everything from ecological analysis and world-changing concepts to beauty tutorials and seasonal recipes. eco-age.com’s boutique is carefully curated by Livia Firth. It reflects her own style - understated glamour with a twist - and features today's most innovative brands in sustainable fashion. eco-age.com is also home to the infamous "The Green Carpet Challenge".

Visit eco-age.com