IOU Project for YOOXYGEN
Earth Day 2013
The sustainable capsule collection by IOU Project exclusively for YOOXYGEN
Canvas espadrilles, Madras shirts and green jeans. IOU Project's exclusive capsule collection for YOOXYGEN reinterprets iconic garments in a laidback style. At the collection's heart is multiculturalism: designed in Madrid, the fabrics are then woven in India by a team of local artisans following traditional techniques and ethical work principles. Once completed, the materials are sent to Italian, Portuguese and Spanish tailors for cutting and sewing. Finally, each garment is assigned a unique code, so its fabric and manufacture can be traced.
Celebrate Earth Day: purchase an IOU Project garment and
receive a free limited-edition shopper*