A Style Timeline

yoox.com presents 40 years of style, according to W magazine.
From the archives of the renowned American magazine, four photos that have made history help us recount four decades of fashion. Presenting indelible snapshots from the archives that inspire new looks and create a unique visual timeline from the 70s to now.
Thus yoox.com celebrates W's 40th birthday: an homage to a magazine− an authority− that steps away from the norm and continues to sit squarely at fashion's centerstage.
Happy birthday W magazine!

  • 70s
  • 80s
  • 90s
  • today


In a world of ever shrinking boundaries, the fashion of the moment is all about experimentation. Architectonic volumes, avant-guard forms, minimalist tastes and juxtaposed materials push the envelope−and us−well into the future.

Shop today's gallery


Influenced by music and youth culture−grunge, trip hop, heroin chic− the 90s was the decade of contagion; a melting pot in constant evolution. Think ultra-feminine details, acid colors, new-age inspirations and statement accessories.

Shop the 90s-inspired gallery


The years of success, irreverence, bold silhouettes and fun-loving style are back. Metallic tones, graphic prints, aggressive shapes and a touch of pop attract a whole new generation.

Shop the 80s-inspired gallery


The decade of freedom and transgression has never ceased to inspire fashion trends. Maxi lengths, standout accessories and earthy colors, plus a good dose of classic black, appeal to the true dancing queen.

Shop the 70s-inspired gallery
W: The First 40 Years
Special Luxury Edition exclusively for yoox.com


From Steven Klein to Bruce Weber, from Juergen Teller to Paolo Roversi… throughout the last 40 years, the pages of W magazine have been filled with the most prestigious fashion viewpoints. Today, a new book tells the story of the extraordinary relationship between W and photography, bringing together the magazine's most famous fashion editorials and the world's most interesting personalities. 40 years of W... and 40 years of style history. Exclusively on yoox.com, a Special Luxury Edition of the book with photographic prints by Satoshi and Michael Thompson.
About W magazine
W magazine is the who, what, where, when and why in the world of style. Anchored by an exquisite oversized print magazine, W is a cross-platform brand recognized for its rich history and 40-year legacy in storytelling through fashion photography. W is transformative, predictive, risk-taking and holds a unique position at the center of fashion, film and art.