yoox.com presents 40 years of style, according to W magazine.
From the archives of the renowned American magazine, four photos that have made history help us recount four decades of fashion. Presenting indelible snapshots from the archives that inspire new looks and create a unique visual timeline from the 70s to now.
Thus yoox.com celebrates W's 40th birthday: an homage to a magazine− an authority− that steps away from the norm and continues to sit squarely at fashion's centerstage.
Happy birthday W magazine!
In a world of ever shrinking boundaries, the fashion of the moment is all about experimentation. Architectonic volumes, avant-guard forms, minimalist tastes and juxtaposed materials push the envelope−and us−well into the future.
Shop today's galleryInfluenced by music and youth culture−grunge, trip hop, heroin chic− the 90s was the decade of contagion; a melting pot in constant evolution. Think ultra-feminine details, acid colors, new-age inspirations and statement accessories.
Shop the 90s-inspired galleryThe years of success, irreverence, bold silhouettes and fun-loving style are back. Metallic tones, graphic prints, aggressive shapes and a touch of pop attract a whole new generation.
Shop the 80s-inspired galleryThe decade of freedom and transgression has never ceased to inspire fashion trends. Maxi lengths, standout accessories and earthy colors, plus a good dose of classic black, appeal to the true dancing queen.
Shop the 70s-inspired gallery