The King of Design, the “Prince of the useless”. Ladies and gentlemen, presenting Philippe Starck, the undisputed star of contemporary design, creator of cult objects, inventor of ethereal forms and master of ready-made pop from gold guns to garden gnomes. Born in Paris in 1949 to a painter and an aeronautical engineer, Starck learned beauty and rigor from his family and grew up to become that insatiable creator of objects we know today. The prolific French architect has designed just about every kind of product out there, from the most famous lemon squeezer in the world to sailing boats, shoes, glasses, personal wind turbines, televisions and motorcycles. Starck has one rule: to be “subversive, ethical, ecological, political, spiritual”. And he sticks to it, especially from an ethical point of view, in his search for a sense to the work of the designer “who does not save human lives”. Because design must contribute to the evolution of the species and everyone must do their part.