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It was on 20 May 1873 that Levi Strauss and Jacob Davis had the fortunate idea to create what would become a universal style icon: the 501® jeans.Designed to be comfortable and sturdy work trousers, they soon became a symbol of freedom of expression and rebellion. Loved by rock stars, actors, politicians and activists alike, over the years they’ve been a blank slate through which notable figures have expressed their own personality and style.

Innovative, versatile and authentic: the legendary 501® continues to win over creatives and top athletes, like football champion and philanthropist Marcus Rashford and the eclectic Hailey Bieber.



This year in honour of 501® Day an exclusive capsule collection was created consisting of two limited-edition pieces that revisit the iconic models of the 1967 Crazy Legs collection. Must-have pieces to add to your wardrobe!

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