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SWITZERLAND

It was on 20 May 1873 that Levi Strauss and Jacob Davis had the fortunate idea to create what would become a universal style icon: the 501® jeans.Designed to be comfortable and sturdy work trousers, they soon became a symbol of freedom of expression and rebellion. Loved by rock stars, actors, politicians and activists alike, over the years they’ve been a blank slate through which notable figures have expressed their own personality and style.

Innovative, versatile and authentic: the legendary 501® continues to win over creatives and top athletes, like football champion and philanthropist Marcus Rashford and the eclectic Hailey Bieber.

TODAY'S LEGEND

LET'S GET CRAZY!

This year in honour of 501® Day an exclusive capsule collection was created consisting of two limited-edition pieces that revisit the iconic models of the 1967 Crazy Legs collection. Must-have pieces to add to your wardrobe!

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