A bizarre, slightly menacing face dominates a wholly inoffensive object, a pool float designed to look like a phone. Oops Phone Float is the work of one of the greatest photographers of our time, Cindy Sherman, absolute master of the surreal, conceptual, pop-art self-portrait before the smartphone and the selfie could even have been dreamt of. Thanks to Third Drawer Down – the witty, smart and ethical brand that has been working with the world's leading artists for 15 years and for whom YOOX is one of the few global online retailers – this viral image from @CindySherman, the artist's Instagram page, is printed on a banal blow-up mattress. In perfect synergy between artist, brand and design non-profit, this fun item is ready to float in another superb project: +POOL, a huge inflatable swimming pool that will be moored in New York's Hudson River.
A master of the self-portrait long before smartphones and selfies existed, Cindy Sherman came to fame in 1980s New York alongside friends like Jean-Michel Basquiat, Keith Haring, Jeff Koons and Jenny Holzer, and remains one of the most influential contemporary artists. A keen portrayer of stereotype, deception and perversion, Cindy Sherman interprets universal themes, creating visions that produce alternative flashes of thought. Disturbing clowns and divas against the backdrop of a road at sunset, mannequins, plastic breasts and wigs: her imagery is pop meets Bosch and Surrealism to then jump back to our time. A shrewd explorer of social identity, today @CindySherman, the artist’s Instagram page, has gone viral, making her social media posts an integral part of her artistic oeuvre. These images chronicle a time in which identity, fragmented and deconstructed, is discovered via provocation and shock tactics.