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YOOXYGEN is the destination and platform for innovative brands and products from around the world dedicated to making fashion socially and environmentally responsible.

  • WOMEN
  • MEN

We strongly support brands with sustainability at their core, and have recognized their efforts in designing and creating products with one or more of our 4 key attributes.

BETTER FOR
  • PEOPLE
  • PLANET
  • ANIMALS
  • INNOVATORS
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UK Fashion for a Sustainable Future

Enter our temporary gallery and discover 8 sustainable fashion and accessory brands, selected in collaboration with the Department for International Trade.

The Road to COP26 is a series of events promoted by the British diplomatic network in Italy. COP26 is the 26th United Nations climate change conference, chaired by the United Kingdom and anticipated in Italy by All4Climate - Italy 2021, the programme launched by the Ministry of Ecological Transition.

8 eco-friendly brands have been chosen based on shared and approved sustainability criteria:

Vivienne
Westwood

A London fashion icon, and also one of the first partners of the Ethical Fashion Initiative, with which she has developed the “Handmade with love” collection. Models are created with recycled canvas, reusing street banners, leather scraps and recycled brass and made in Kiberia, one of the largest slums in Nairobi.

Toms
Shoes UK

A brand that was created with the goal of improving people’s lives: in 2006, TOMS paved the way for the One for One® business model, giving 1/3 of its profits to civil society initiatives, like associations that promote local change and equal opportunities.

The
Jacksons

The handmade jute bags by the brand are the result of a collaboration between Louise Jackson and artisans from southwest Bangladesh. By donating the proceeds of the sales, the project helps improve access to health care and education for the local women.

Ninety
Percent

Based in London, the brand splits 90% of its distributable profits between the people who make the clothes and five charitable initiatives. The client has the possibility to choose who to support by scanning the QR code on the washing instructions label.

Jo
Gordon

The Scottish designer makes knitwear in natural wool fibres sourced from South Africa with respect for animal welfare standards. The production process also eliminates chemical use and water waste, respecting at least one of the sustainability criteria promoted by YOOXYGEN.

Finisterre

Dedicated to the surfing world and those who love the sea, Finisterre was founded in 2003 and is an English brand that has taken a pioneering approach from the beginning to produce responsibly by looking for alternatives with reduced environmental impact.

Bottletop

A sustainable luxury brand, founded in London by Cameron Saul and Oliver Wayman. The distinctive - and sustainable - feature is the use of can tabs that give life to a vast array of accessories. The brand has also created the Bottletop Foundation that focuses on the education of young people living in disadvantaged communities.

Alighieri

Founded in 2014 by Rosh Mahtani, the London-based jewellery studio is inspired by Dante’s Divine Comedy. The brand’s creations include necklaces, earrings and pendants in 24 karat gold-plated bronze.

THE YOOXYGEN ARCHIVE
  • SAY IT LOUD!

    The Circular Embroidery capsule collection from 8 by YOOX

    SHOP WOMEN shop men
  • ADIDAS BY STELLA MCCARTNEY

    Active in mind, body, and planet

    SHOP WOMEN
  • LEVI'S®

    More sustainable styles for a better planet

    SHOP WOMEN shop men
  • VOGUE YOOX CHALLENGE

    The contest dedicated to sustainability

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  • NINETY PERCENT

    Responsible womenswear label which brings together ethics and aesthetics

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  • FLORENZ

    Sustainable luxury cashmere knitwear and minimal elegance

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  • TOMS

    Shoes for moving forward with a positive impact

    SHOP WOMEN shop men
BETTER FOR

PEOPLE

The Better for People attribute celebrates craftsmanship and champions brands dedicated to supporting the communities they work with across their entire value chain.

Under this attribute you will find products reflecting the unique characteristics of the communities who made them and brands responding to local needs by fostering talent and investing in infrastructure, education and training programs. You will find materials and products made by local artisans using traditional hand-based skills, preserving heritage and craft while demonstrating respect for their local environment. Finally, you will find brands promoting the highest social standards and working with internationally recognized NGOs and certifications such as Fairtrade and Fair for Life.

BETTER FOR

PLANET

The Better for Planet attribute highlights brands demonstrating a significantly reduced environmental impact through better materials, better design, and better manufacturing processes.

Under this attribute you will find products created from certified organic fibers, sustainably sourced viscose and other alternative low-impact materials such as alpaca and cork. You will also find circular products certified by Cradle to Cradle and products which reduce waste through creative upcycling, or replacing virgin materials with recycled alternatives. Finally, products manufactured using environmentally preferred processes as recognized by international standards such as the Leather Working Group, Bluesign or Oekotex will also be included.

BETTER FOR

ANIMALS

The Better for Animals attribute celebrates brands safeguarding animal welfare through the design and manufacturing of their products.

Under this attribute you will find brands utilizing alternative plant-based and renewable materials or working transparently to ensure the application of the highest animal welfare standards as defined by internationally recognized third party certifications, including The Responsible Down Standard and the Responsible Wool Standard. You will also find products which are 100% vegan, made by brands committed to not using any animal-derived materials or components throughout any of their manufacturing processes.

INNOVATORS

The YOOXYGEN Innovators attribute is dedicated to supporting new and emerging brands and designers driving the sustainable revolution.

Under this attribute you will find brands who are working as catalysts of change through activism and promoting conversation around critical environmental and social issues, as well as pioneers of new business models that will shape the future of our fashion and retail experience. You will find products which push the boundaries of sustainable design with the application of innovative technologies, new materials and cutting-edge approaches to manufacturing.

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