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STELLA JEAN X YOOX

Available exclusively on YOOX, the capsule collection presented by Stella Jean, the Haitian-Italian designer on the runways of Milan Fashion Week.

DISCOVER THE COLLECTION

IN THE LAND OF THE PURE

A trip to northern Pakistan with one goal: to keep the artisanal traditions of populations at risk of extinction alive.The traditional motifs from the Kalash community and the Gilgit and Hunza valleyscome to life on the designer’s creations.

The mood of the collection

A combining of cultures. A stylistic oxymoron, in which Stella Jean wanted to draw visibility to the fact that the Italian artisans worked “side by side” with artisans from Pakistan many miles away.

“An amazing human collaboration that allowed us to create a virtual international studio”

The collaboration with YOOX

A shared wish to work together and a clear statement of intentions, aimed at the creation of a business model and sustainable development

“It’s a about sharing exciting experiences, that anyone can choose to take part in and wear”

SOCIAL RESPONSIBILITY

Committed to spreading the idea of sustainable fashion for many years now, Stella Jean collaborates with artisans from indigenous communities around the world in order to protect the heritage of ancient traditions and contribute to the economic development of these areas, thanks to the support of the United Nations.

Credits photo and video:

Elisabetta Illy • Trade Development Authority of Pakistan (TDAP) • Embassy of Pakistan in Italy
UNIDO ITPO Italy, United Nations Industrial Development Organization - Office Italy • Chitral Women's Handicraft Center- Kerighar project