Diesel is the iconic brand founded by Renzo Rosso in 1978, with the goal of revolutionizing the world of denim. Thanks to its innovative approach to traditional denim manufacturing, Diesel became renowned worldwide, which led to its expansion into all segments of the apparel industry. Today, it’s a brand highly appreciated by those looking for the perfect blend of contemporary and casual style, good fit and quality materials. Features that distinguish all its products, however diverse, including its collections of sports shoes and sneakers – all comfortable, versatile and durable items.