Andy Warhol Never Dies

Cult objects by the Pop Art genius

The Whitney Museum of American Art in New York presents “Andy Warhol — From A to B and Back Again”, the first Warhol retrospective organized by a U.S. institution since 1989, with more than 350 works, many assembled together for the first time. The exhibition showcases the full breadth and depth of Warhol’s creations: from his beginnings as an illustrator to his iconic Pop masterpieces and experimental work with film and painting, widening our understanding of the Pop Art genius and introducing a new relevance to 21st century culture.

Today, YOOX is proud to be contributing to this rightful journey with a vast and original selection of objects and publications by the Pittsburgh master, who left our colorful and chaotic world thirty years ago. But did he really leave us?

Andy Warhol was one of the first artists to fully understand the world of images and symbols: he was the greatest at representing it and the only one to completely remodel it so as to represent his own unique vision.

He understood better than anyone that within the modern world, images, just like people, assume symbolic strength and value as they are circulated and gain recognition. Marilyn's face, Campbell’s soup can, the dollar sign and Leonardo da Vinci’s The Last Supper are all images that exist on an equal level when transformed into social icons. Within Warhol is the irreverent yet enlightening spirit of Marcel Duchamp when he drew on Mona Lisa’s mustache, revealing that an image’s worldly glory does not depend on its intrinsic qualities as a work of art but on its diffusion throughout society as an icon. But there is also, in Warhol, the joyful creativity of a true artist, that is not only desecration but also, and above all, invention and a glimpse towards the future.

And it is in this way that Warhol recognizes the power of the image within contemporary society, revealing it and then reinterpreting it in a poetic and aesthetic fantasy that is perfectly coherent yet original, a bit like offering a colorful cloak to the naked emperor after having him parade in public with no clothes on. A game of extraordinary reversal that has left us with a new, novel way of understanding the very concept of an image, destroying every shred of belief in what we see in order to open our eyes to a brand new, never-seen-before vision. Warhol therefore didn’t only produce images, but changed the way in which all images are perceived and viewed. And this is exactly why he will never die.