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Style is the name of the game for the #YOOXSOCCERCOUTURE project featuring ten star designers including Dries Van Noten, Paul Smith, Marni and J.W.Anderson, to name but a few. 
To mark the occasion of the 2016 European football championship, yoox.com has teamed up once more with football magazine SEPP football fashion magazine. The result is a capsule collection limited edition of unisex sweatshirts and t-shirts made in Italy. Each designer has dedicated an exclusive print to their national team to cheer them on in style.
 
 


About SEPP Football Fashion magazine

SEPP is the pioneering magazine uniting soccer and fashion. Since its debut at the 2002 World Cup, no other magazine has consistently and artistically linked the soccer field and the fashion catwalk.  
 SEPP is a trailblazer in fashion and publishing – each issue, which only comes out every two years for World Cups and Euros - is a unique celebration bringing together the best names among fashion designers, photographers, models, writers, soccer stars and illustrators – such as regular contributor Karl Lagerfeld. SEPP 9 will be a celebration of France and Paris in 2016, all about the human spirit triumphing over adversity – just like a great soccer game.
 History: Launched in Berlin in 2002, Sepp is named after Sepp Herberger, the pithy coach who guided Germany to its first World Cup in 1954. It is jointly edited by Markus Ebner and Godfrey Deeny.

 
TAKE TO THE FIELD WITH

#YOOXSOCCERCOUTURE

check out the Instagram photo gallery to follow soccer in style
and be our virtual guest at the exclusive event on June 25 in Paris!