Ronan & Erwan Bouroullec

DiscovFor Parisian brothers Ronan and Erwan Bouroullec, discovered by Giulio Cappellini and hired by Issey Miyake and Vitra, design represents the constant challenge of balancing their differing personalities. However, their rigorous attention to detail has led them to enjoy around twenty years of successful collaborations with brands such as Alessi, Flos, Kartell and iittala, just to name a few. With an all-encompassing vision of design, the Bouroullec brothers work with an experimental yet pragmatic approach, boasting attitudes that are different yet interconnected by the common necessity of applying genuine research in order to solve creative and production-related problems. Primarily inspired by nature, which they regard as a context for human experience, to be absorbed empathetically and re-interpreted rationally via geometric forms – the Bouroullec brothers’ designs demonstrate a magical equilibrium between essence and evocation, like the famous rhizomatic Vegetal chair or the Cloud bookcase, characterised by light lines reminiscent of a cloud itself.