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STELLA JEAN X YOOX

Available exclusively on YOOX, discover the capsule collection presented by Stella Jean, the Haitian-Italian designer seen on the runway of Milan Fashion Week

DISCOVER THE COLLECTION

IN THE LAND OF THE PURE

A trip to northern Pakistan with one goal: Keep the artisanal traditions of populations at risk of extinction alive. The traditional motifs from the Kalash community and the Gilgit and Hunza valleys come to life in the designer’s creations

The mood of the collection

A combination of cultures in which Stella Jean wanted to draw visibility to the fact that the Italian artisans worked “side by side” with artisans from Pakistan many miles away

“An amazing collaboration that allowed us to create a virtual international studio”

The collaboration with YOOX

A shared wish to work together with a clear statement of intentions aimed at the creation of a business model and sustainable development

“It’s about sharing exciting experiences that anyone can choose to take part in and wear”

SOCIAL RESPONSIBILITY

Committed to spreading the idea of sustainable fashion for many years now, Stella Jean collaborates with artisans from indigenous communities around the world in order to protect the heritage of ancient traditions and contribute to the economic development of these areas, thanks to the support of the United Nations.

Credits photo and video:

Elisabetta Illy • Trade Development Authority of Pakistan (TDAP) • Embassy of Pakistan in Italy
UNIDO ITPO Italy, United Nations Industrial Development Organization - Office Italy • Chitral Women's Handicraft Center- Kerighar project