&Tradition
&Tradition is young Danish company that has inherited the best from its country's rich tradition: expertise, materials, functionality and the emotion of the product. Yet, the "&" in its name reveals the underlying aspiration of this brand founded in 2010: to define themselves now in order to launch into the future. As per the will of its founder, Martin Kornbek Hansen, &Tradition melds traditional quality craftsmanship with natural, sustainable materials such as wood, glass, marble and metal. It supports the creations of designers who are up-and-coming, well-established and long-standing, including reproductions of some of the most famous designs by Verner Panton and Arne Jacobsen. Colours that are soft and intense along with exciting materials coupled with know-how create elegant clashes like those in the True Colour vases, or delicate harmonies as seen in the already emblematic Flowerpot lamp. These comprise the brand's distinctive style, which knowingly draws on the past in order to communicate powerfully and gracefully in the present.
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