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When the iconic Propaganda snake meets YOOX’s style, the result is truly unique. Thus is born Built 2 Last, a capsule collection meant to endure over time, an ode to the values and importance of long-lasting fashion. Exclusively for YOOX. Come discover it around Milan with us!


Bucket hats and bandanas for a city uniform that knows no age. A crew that seeks out clothing created in natural cotton to withstand long-term wear and tear.

The undeniable protagonist of the collaboration is the Propaganda snake, designed by the Roman artist Scarful and revisited in an original version that is sculpted into stone, symbolising the long-lasting nature of the collection.



Propaganda is an underground network of artists and professionals founded in Rome in 2006 around the multi-platinum rapper  Noyz Narcos, brand ambassador and partner of the project. Credibility, originality and passion are the distinctive traits of the brand, which is a point of reference in Italian streetwear.