ROB PRUITT X YOOX

Migration Moving Blanket, 2018

The fact that Rob Pruitt presented his first ever exhibition at the Leo Castelli Gallery speaks volumes about his cultural and iconographic beliefs. Castelli was the great mentor of Pop Art in the golden years and it was through him that Pruitt’s image as an eclectic artist exploded, defined by a distinctive, resolutely ironic style, used as a powerful tool to unveil and comment on the artistic dynamics of the time. But today, Pop Art, once famous for drawing icons from popular imagery, to then transfigure them and release them to the world as eternal masterpieces, is everywhere, and every object is a potential source of ephemeral meaning.

And it is this great social mystification that Rob Pruitt continuously denounces with intense and brutal profundity. He deliberately uses an abundance of every medium, digging between bland contemporary fetishes to rediscover, as a sort of “Indiana Jones” of the world of art, a lost meaning. Repainted Ikea canvases, screen-printed pandas, chrome dinosaurs, therapeutic scribbles, QR codes to websites on political survival, anthropomorphic fridges. All the freedoms conquered by art of the twentieth century, from Dadaism all the way to Pop Art, can now no longer be asserted but rather simply used, as demonstrated with superior craftsmanship by Rob Pruitt. His disenchanted, curated outlook wanders between art, sociology and anthropology, in a multi-faceted vision that gave rise to the

“Migration Moving Blanket, 2018” project, created exclusively for YOOX, in which Pruitt tackles the complex issue of migration as a natural yet social phenomenon

adorning industrially produced blankets with screen-printed geese, known for their exceptional ability to migrate, stylised and transformed into geometric motifs inspired by digital pixels and traditional quilt designs. Unique pieces, each different from the other, as unique as the stories of the people who find themselves having to leave their homeland for other countries, with their baggage of fears and expectations for the future.

MOVING TO CANADA: THE JOURNEY

 

400 miles separate New York from the Canadian border: YOOX has travelled them all, relocating in true American style.
A pick-up truck, an armchair wrapped in Rob Pruitt’s Migration Moving Blanket, and a scenic journey: a metaphor for the concept of migration.

New York, where the journey begins,
400 miles from the Canadian border

Egremont Plain Rd, Great Barrington, MA, USA
298 miles from the Canadian border


ROB PRUITT
THE ARTIST

©ROE ETHRIDGE

An intense, eclectic artist, Rob Pruitt moves between two and three dimensional elements with remarkable ease and through all types of expressive media. Born in 1964 in Washington, D.C. and artistically part of the Pruitt Early duo in the 1990s, he lives and works in New York and is represented by Gavin Brown's Enterprise and the Massimo De Carlo gallery. He studied at the Corcoran College of Art and Design in Washington and at the Parsons School of Design in New York and has exhibited in the most prestigious exhibition venues in the world, with solo exhibitions at the Kunsthalle in Zurich in 2018, at the Museum of Contemporary Art in Detroit in 2015, at the Aspen Art Museum in 2013, at Dallas Contemporary in 2011, and group exhibitions at the Yokohama Triennale in Japan in 2017, at the Tate Modern in London, at Punta Della Dogana/Palazzo Grassi in Venice and at the Guggenheim Museum in New York in 2009 and at the Museum of Contemporary Art in Los Angeles in 2013.

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