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UNITED KINGDOM

There is a place where fashion and sport become one. In the Moscow Torpedo Stadium, YOOX and the sports magazine SEPP are kicking off an exclusive collaboration to celebrate the soccer event of summer 2018.

14 international designers, from Vivienne Westwood to Y/Project, will be supporting their national team with dedicated graphics. Discover the capsule collection of T-shirts and sweatshirts, for both men and women.

russia

Andrey Artyomov X YOOX

'This photo was taken near my home town and it means a lot to me: “Вперед” means 'Go!'. It's a very motivating word, perfect for a game as competitive as soccer.'

Andrey Artyomov

Andrey Artyomov X YOOX
Andrey Artyomov X YOOX
Andrey Artyomov X YOOX

russia

Alexander Terekhov X YOOX

'The matches will be played in my country this year. It's important to tell everyone that we're right behind this event. That’s why I chose the words “fair play'

Alexander Terekhov

Alexander Terekhov X YOOX
Alexander Terekhov X YOOX
Alexander Terekhov X YOOX

BELGIUM

Glenn Martens X YOOX

'For the #YOOXSOCCERCOUTURE 2018 project I chose to match the stitching of each garment with the colors of the Belgian flag'

Glenn Martens

Glenn Martens X YOOX
Glenn Martens X YOOX
Glenn Martens X YOOX

brazil

Juliana ‘Juju’ Affonso Ferreira & Maya Pope X YOOX

'The plants and wildlife of Brazil have been used to create a design that reflects the spirit of a vast, multicultural country, united by a passion for soccer'

Juliana ‘Juju’ Affonso Ferreira & Maya Pope

Juliana ‘Juju’ Affonso Ferreira & Maya Pope X YOOX
Juliana ‘Juju’ Affonso Ferreira & Maya Pope X YOOX
Juliana ‘Juju’ Affonso Ferreira & Maya Pope X YOOX

colombia

Esteban Cortazar X YOOX

'I chose butterflies because they have a symbolic and magical meaning for Colombia'

Esteban Cortazar

Esteban Cortazar X YOOX
Esteban Cortazar X YOOX
Esteban Cortazar X YOOX

SOUTH KOREA

Park Seung Gun X YOOX

'The Korean national team has a fan club called Red Devil, which for the team is like a twelfth player. I chose to pay tribute to it by creating a garment combining its red color, symbolizing the love of soccer, with the signature features of pushBOTTON styling'

Park Seung Gun

Park Seung Gun X YOOX
Park Seung Gun X YOOX
Park Seung Gun X YOOX

FRANCE

Christelle Kocher X YOOX

'The colors of the flag are like energetic and vivid accents that wildly cross the front and back. The multiple large prints of the KOCHÉ logo reflects the young, athletic feel of each item'

Christelle Kocher

Christelle Kocher X YOOX
Christelle Kocher X YOOX
Christelle Kocher X YOOX

GERMANY

Boris Bidjan Saberi X YOOX

'The military inspiration typical of the brand translates into a reinterpretation of the army T-shirt, in a completely black version. The word 'Mannschaft' is printed on the back, a term used in Germany to describe the national soccer team.'

Boris Bidjan Saberi

Boris Bidjan Saberi X YOOX
Boris Bidjan Saberi X YOOX
Boris Bidjan Saberi X YOOX

JAPAN

Junichi Abe X YOOX

'The main motif is the Rising Sun of the Japanese flag. The idea is one of unity: People are connected, form a group and become one through a passion for soccer'

Junichi Abe

Junichi Abe X YOOX
Junichi Abe X YOOX
Junichi Abe X YOOX

ENGLAND

Vivienne Westwood X YOOX

'Mirror the World is about saving Venice. The problem there is one of repair but also of climate change.'

Vivienne Westwood

Vivienne Westwood X YOOX
Vivienne Westwood X YOOX
Vivienne Westwood X YOOX

PORTUGAL

Marta Marques & Paulo Almeida X YOOX

'Coming from a country with a passion for soccer is a great responsibility. I chose to work with the idea of striped soccer shirts, stripes also being a recurrent pattern for the brand. Playing with the proportions and colors of the Portuguese flag has made them more abstract, but still maintaining a strong sporting spirit'

Marta Marques & Paulo Almeida

Marta Marques & Paulo Almeida X YOOX
Marta Marques & Paulo Almeida X YOOX
Marta Marques & Paulo Almeida X YOOX

senegal

Milcos (Nio Far) & Papi (Mwami) X YOOX

'The decision to use symmetry and position the iconic face of the Senegal lion in the center is a direct reference to traditional African masks. The Myrtle Green color on the other hand, evokes the fertile lands of West Africa and the myrtle wreaths used by the ancient Greeks to adorn the heads of the winners at the Olympic Games'

Milcos (Nio Far) & Papi (Mwami)

Milcos (Nio Far) & Papi (Mwami) X YOOX
Milcos (Nio Far) & Papi (Mwami) X YOOX
Milcos (Nio Far) & Papi (Mwami) X YOOX

SPAIN

Josep Font X YOOX

'My personal vision of this sporting event: I've drawn the 11 players in the ideal Delpozo team'

Josep Font

Josep Font X YOOX
Josep Font X YOOX
Josep Font X YOOX

SWITZERLAND

Christa Bösch & Cosima Gadient X YOOX

'This graphic, with its two Swiss figures, underlines the brand's innovative vision of fashion. A continuous combination of meticulous craftsmanship with an antithetical punk rebellion'

Christa Bösch & Cosima Gadient

Christa Bösch & Cosima Gadient X YOOX
Christa Bösch & Cosima Gadient X YOOX
Christa Bösch & Cosima Gadient X YOOX

Part of the proceeds from the sale of the #YOOXSOCCERCOUTURE capsule collection will be donated to Stars for Children, a charitable foundation founded in 2015 by Russian player Alexander Kerzhakov to support children in need and help them get involved in sports.

About SEPP Football Fashion magazine

Curated by Markus Ebner, SEPP is the unique magazine uniting the worlds of soccer and fashion. Since its debut in 2002, SEPP has represented a discordant voice in the publishing sector: Each issue, released every two years to celebrate the European and world championships, brings together the biggest names from an array of spheres, ranging from fashion designers, photographers and models, to writers, soccer stars and illustrators.

Fanatic feelings

fashion plays football

Una mostra multimediale dedicata al legame tra la moda e il mondo del calcio.

A Firenze, Complesso di Santa Maria Novella, fino al 22 luglio.

Fondazione Pitti