Born in Tehran, raised in Milan. It is precisely in Milan where Nina Yashar created the Nilufar world, a mix of her origins and Italian culture, where every day she discovers, experiments and gives life to unique scenes.

"Picked by Nina X YOOX started from my desire to communicate with young people and make collectible design accessible.”


An instrument of support for all creatives, for Nina, technology has opened up unexpected worlds in the design industry, helping her conceive previously unimaginable projects.


From NFTs to digital platforms, we live in a time of incredible evolution and change: perfect for new ways of innovating and creating excitement, including in the world of design.

“Three traits for being creative? Curiosity, vision and ambition!”

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