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Giving new life to something no longer used: This is the mission of RETHINK WITH ❤, the latest upcycling project by YOOX

International names renowned for their innovative ideas. Exclusive collections and unique pieces created from unused materials... circular fashion has a new home

Andrea Rosso’s passion for vintage style led him to found MYAR in 2014, making it one of the first brands to seek a responsible, conscious approach to fashion. Deadstock materials and apparel are transformed into unique tailored pieces with a contemporary feel, like the sweatshirts from the MYAR X YOOX capsule collection. The two prints created for the collection, inspired by ’80s souvenir T-shirts, are an invitation to protect the endangered biodiversity of our planet.

There’s a new energy in the air — from research comes creativity, from the past comes innovation

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