93% of the Australian Great Barrier Reef has been affected by the phenomenon of coral bleaching(The Guardian)
Now more than ever we need you to join the YOOX initiative.
Contribute to supporting the protection of the world’s largest coral reef.
It may well be one of the seven natural wonders of the world, but today its survival is hanging in the balance. This is why, on Earth Day this year, YOOX launched its project to support the Great Barrier Reef, in an attempt to save the largest living organism on the planet.
Discover the collection by Australian brand We Are Handsome created exclusively to support the initiative: by purchasing even just one item, you can contribute to the work of the Great Barrier Reef Foundation in Australia, helping to protect and conserve the Reef and its habitat.
Founded in 2000, the Great Barrier Reef Foundation is the lead charity that raises funds to support scientific research and on-ground projects to protect and restore the Great Barrier Reef.
Part of the proceeds from the sale of the We Are Handsome collection for YOOX Loves the Reef will be donated to the Great Barrier Reef Foundation.