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BELGIUM

RANKING PARAMETERS

1.Ranking of products sold by YOOX Partners (“Partner(s)”) on yoox.com for all available categories

1.1. The main parameters determining the ranking of the products on each gallery/landing page of the website yoox.com (“Website”) selected by customers (e.g. by selecting the category “shoes”, “clothing” etc.) are as follows (listed in descending order of importance):

i. Product appeal(i.e. the level of attractiveness of the product as of the date it was uploaded to the Website), measured on the basis of market analysis and trends deriving from leading industry publications;

ii. Brand appeal(i.e. the level of attractiveness of the brand as of the date they were uploaded to the Website), measured on the basis of market analysis and trends deriving from leading industry publications; and

iii. Collection/season to which the product belongs(i.e. Spring/Summer and Autumn/Winter).

The parameters set out in section 1.1 apply only to the first pages of each landing page/gallery. This ranking is updated on average two (2) times a month. The parameters aim to guarantee customers a catalogue in line with current fashion trends.

1.2. The following parameters (listed in descending order of importance) apply instead to the rest of the catalogue available on the Website:

i. Brand positioning/notoriety in the relevant target market (e.g. luxury and fashion market or design market). Specifically, the brands available on YOOX are subdivided into four classes (a) luxury fashion brands; (b) high-end fashion brands; (c) high-street and commercial brands; and (d) contemporary and up-and-coming brands. Brands are shown in order starting from the class referred to in a) to class referred to in d).

ii. Randomisation: Products sold by Partners that belong to the same brand, with the same positioning and/or reputation, are positioned randomly.

1.2.1. Products belonging to the “8 by YOOX” brand are ranked in the luxury fashion brands class.

1.3. Other parameters, such as the reduction percentage offered by Partners (at their sole discretion) or the product’s season may temporarily affect the ranking to pursue commercial objectives, such as, for example, sales or season changes. (For example, these parameters prevail over the parameters referred to in 1.2 during periods such as Black Friday and seasonal sale campaigns).

1.4. The parameters referred to in 1.1 and 1.2 also apply to promotional galleries created on the basis of trends or specific occasions.

1.5. In the event that the same brand is sold by both YOOX and a Partner, the following main parameters will be applied (listed in descending order of importance):

i. Product appeal (see 1.1.(i) above)

ii. Collection/season (see 1.1.(iii) above)

1.5.1. In the event that the products have equal/similar appeal, and belong to the same season, products sold by YOOX will be ranked higher.

2.Filters

The parameters referred to in 1.1. and 1.2. also apply when the customer selects one or more of the filters available to them on the Website (e.g. category, material, etc.). For purposes of clarity, in the event that a customer decides to order products according to one of the criteria set out on the Website (e.g. price), the products will be ordered according to the criterion selected by the customer.

3.Identical products offered for sale on the Website by two or more Sellers

If identical products (i.e. same model, colour and size) are offered for sale on the Website by two or more different Partners, the Partner offering the lowest price and shipping costs will be selected.

4.Pre-owned products

The ranking of pre-owned products follows the rules detailed in 1.1 and 1.2.