Add was founded in 1999, from a desire to transform the concept of the down jacket, a garment designed to meet the technical and aesthetic needs of the contemporary world. The brand manufactures excellent items, thanks to the fabrics and materials used, which allow for outerwear that is both warm and lightweight, with a refined and striking design. The down employed guarantees thermal insulation and high resistance to humidity, so that the brand has become synonymous with quality, comfort and expertise, key factors in the production of extremely performing and durable garments.