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Sneakers - MOSCHINO

Moschino, a brand conceived in Milan in 1983 by the creative genius of renowned designer Franco Moschino, immediately came on the scene with a strong defiant and innovative attitude, both in terms of aesthetics and market positioning. Focused on casual fashion, each Moschino collection seemed to parody the haute couture of its times. At the start of the 1990s, the company gave up the catwalk in favour of ad campaigns that conveyed its social and environmental commitment. Its irreverent and ironic touch is especially visible in the prints of its trainers, the design of its courts, and the style of its low boots.