B.Yu was established to encourage dynamic and modern women to fully express themselves. The brand’s mission is to enhance and highlight the character and personality of those who choose its garments. The company is based in the province of Florence and focuses on knitwear, with collections that are always new and trendy, featuring creative lines and patterns. Its garments are comfortable and of high quality, suited to any silhouette. The aim is to offer women items embodying comfort and style, without ever compromising on esthetics – different pieces easily combine to create authentic and innovative looks.