GIFT GUIDE BAGS SHOES JEWELLERY & ACCESSORIES KNITWEAR HOMEWEAR CLOTHING UNDER €150 FOR HER FOR HIM FOR KIDS Clothing Shoes Accessories VIEW ALL LATEST ARRIVALS THIS WEEK TOP DESIGNERS UNIQUE FINDS BALENCIAGA BALLY BALMAIN BRUNELLO CUCINELLI DOLCE&GABBANA DSQUARED2 GIORGIO ARMANI GIVENCHY GUCCI JIL SANDER MAISON MARGIELA MARNI MCQUEEN MONCLER MOSCHINO RICK OWENS THOM BROWNE TOD'S VALENTINO GARAVANI VERSACE VIEW ALL DESIGNERS VIEW ALL DESIGNERS Shirts T-Shirts and Tops Jumpers and Sweatshirts Jeans and Denim Trousers Jackets Coats Trench coats Blazers Suit Cardigans VIEW ALL New Arrivals OFFERS Sneakers Loafers Laced shoes Sandals Espadrilles Mules and clogs Ankle boots VIEW ALL New Arrivals OFFERS Rucksacks Bags Wallets Cardholders Eyewear Belts Hats Scarves and foulards Luggage Watches Jewellery VIEW ALL New Arrivals OFFERS DISCOVER MORE Clothing Shoes Accessories VIEW ALL NEW REDUCTIONS BEST DEALS VIEW ALL LOW STOCK TOP DESIGNERS HIGHEST DISCOUNTS GIFT GUIDE BAGS SHOES JEWELLERY & ACCESSORIES KNITWEAR HOMEWEAR CLOTHING UNDER €150 FOR HER FOR HIM FOR KIDS

LEVI'S

Levi Strauss & Co. was founded in the US in 1853 by Levi Strauss, an immigrant originally from Bavaria. Although Levi Strauss produced resistant work trousers, modern jeans did not appear until the '20s. Levi’s, the company’s main brand, was invented in 1873, and eventually would include the legendary 501 jeans. In 2007 Levi’s made its entry into the organic cotton market, introducing a new line made with 100% certified organic cotton with the trademark “Levi’s®Eco”. Items feature coconut and non-galvanised metal buttons and finishing with natural products. The line’s production process has received “EKO Sustainable Textile” certification from the Control Union Certification.