Yooxygen is the destination and platform for innovative brands and products from around the world dedicated to making fashion socially and environmentally responsible.
We strongly support brands that put sustainability and circularity at their heart recognizing their effort in designing and creating products with one or more of our 4 attributes.
Sustainability and sartorial know-how combine in a capsule collection by Sharon Cho, winner of the 2019 YOOXYGEN Award.
Consciously created to have a positive impact on the fashion industry and the planet, the collection is dedicated to a new concept of outerwear. Thanks to the removable panels, a single garment can transform into a blazer, a trench or a pea coat depending on the occasion.
The same sustainable philosophy applies to the choice of materials, featuring fabrics made from recycled plastic bottles and wool yarn produced in an eco-friendly manner.
The Better for People attribute celebrate craftsmanship and champions brands dedicated to supporting the communities they work with across their entire value chain.
Under this attribute you will find products reflecting the unique characteristics of the communities who made them and brands responding to local needs by building capacity and investing in infrastructure, education and training programmes. You will find materials and products made by local artisans using traditional hand-based skills, preserving heritage and craft whilst demonstrating respect for their local environment. Finally you will find brands promoting the highest social standards and working with internationally recognized NGOs and standards such as Fairtrade and Fair for Life.
The Better for Planet attribute highlights brands demonstrating a significantly reduced environmental impact through better materials, better design, and better manufacturing processes.
Under this attribute you will find products created from certified organic fibres, sustainably sourced viscose and other alternative low impact materials such as alpaca and cork. You will also find circular products certified by Cradle to Cradle and products which reduce waste through creative upcycling, or replacing virgin materials with recycled alternatives. Finally, products manufactured using environmentally preferred processes as recognized by International standards such as the Leather Working Group, Bluesign or Oekotex, will also be included.
The Better for Animals attribute celebrates brands safeguarding animal welfare through the design and manufacturing of their products.
Under this attribute you will find brands utilising alternative plant-based and renewable materials or working transparently to ensure the application of the highest animal welfare standards as defined by internationally recognised third party certifications, including The Responsible Down Standard and the Responsible Wool Standard. You will also find products which are 100% vegan made by brands committed to not using any animal derived materials or components throughout any of their manufacturing processes.
The YOOXYGEN Innovators attribute is dedicated to supporting new and emerging brands and designers driving the sustainable revolution.
Under this attribute you will find brands who are working as catalysts of change through activism and promoting conversation around critical environmental and social issues, as well as pioneers of new business models that will shape the future of our fashion and retail experience. You will find products which push the boundaries of sustainable design with the application of innovative technologies, new materials and cutting edge approaches to manufacturing.