Genny is an apparel brand founded in 1961 in Ancona, thanks to an idea had by Arnaldo and Donatella Girombelli. The brand, entirely Made in Italy, also owes its fame to some successful collaborations, such as the one with Gianni Versace. Genny's collection of apparel consists of dresses and pants that aim to interpret style in new and contemporary ways. Particular emphasis is placed on sustainability, which translates into a commitment to creating trendy yet environmentally-friendly apparel.