An Italian brand that has nurtured an unconditional love for raw materials, research and innovation since its foundation in 1924, Loro Piana is without parallel when it comes to high-quality yarns, especially cashmere. From daywear clothing that mixes jumpers, polo shirts and polo necks with jeans and casual shoes, to blazers, trousers and elegant coats, every look strikes the perfect balance between charm and everyday practicality.