In the 1980s, Byblos was the emblem of Italian style. The brand boasted several collaborations with designers such as Versace or Guy Pauline. These influences that have led the fashion house to develop a style evolving along two lines – innovation and tradition. Jeans, trousers and coats are the brand’s true flagship items. In fact, the company focuses on the voluptuous plasticity of shapes and the statuesque substance of proportions to create up-to-date silhouettes. Cinematographic and iconographic inspiration has also informed some of its renowned collections.