Launched by two designers, Jack McCollough and Lazaro Hernandez, in 2002, Proenza Schouler is a fashion brand born in New York. The partnership between the two founders, who had previously worked with other renowned brands, began four years before, when they collaborated on a thesis at the Parson’s School of Design. The outcomes of this creative union are haute-couture collections that recall the metropolitan glamour of the Big Apple. They cater to modern and elegant women who are not afraid of being the centre of attention at all times, whether for their dresses, bags or simply their tops, style knows no compromise.