Dana Virginia Jauker set up her brand in 1985 and her products are available at the best stores in Italy and abroad (London, Tokyo, New York). At the same time, she makes hats for the fashion shows of international designers such as Romeo Gigli, Yohji Yamamoto and Eric Tibush and designs and produces for other brands such as Collection Privee?, Daniela Bizzi and Giorgio Brato. Since 1999, she has with Borsalino, the world's most renowned and prestigious hat producer, making part of the women's Haute Couture line and since 2009, has presented a collection of Haute Couture hats under the new brand YESEY. The YESEY hat line highlights the refinement and luxury within the trend that teams Italian-made tradition with innovation brought to bear by the creative flair of Dana Virginia Jauker. Strongly inspired by film and music, the hats reference the classics by highlighting structural lines with refined textures.