Moncler is the expression of a success story: a down jacket that has become a worldwide must-have. The brand was founded in 1952 in Monestier-de-Clermont, a town near Grenoble. The birthplace is where the brand gets its name from. The brand combines haute couture with sportswear, as can be seen in the men's collection. Not only coats, but also accessories, jeans and knitwear prevail in the Moncler selection with one common trait: quality and attention to detail. Men sporting the brand's clothing are self-confident and strive to look impeccable at all times.