Missoni, Italy's leading knitwear brand, was founded in 1953 by Ottavio Missoni and his wife Rosita Jelmini. Art and fashion mix to create the unmistakable Missoni style, which is characterised by office dresses and colourful long dresses. The brand completely revolutionised the concept of creativity in the fashion world. Overlaying stitches and an ingrained inventiveness are the brand's hallmarks, conveying feelings of authenticity, freedom and joyful creativity to women who choose to wear it.