In My Hood is a brand inspired by urban subcultures and the world of hip-hop and rap. The name In My Hood alludes to both “neighbourhood” and the more literal meaning of “hood” in the world of clothing. Both elements – a person’s neighbourhood and the hood of a sweatshirt – play a significant role within hip-hop identity and culture. Today, In My Hood offers total looks for men, with high-quality garments always inspired by the dynamic and active life of big cities. With its T-shirts, jumpers and hooded sweaters, the brand has plenty to offer for those who love this style. Discover the best styles and colours for you on YOOX.